I would think the engineers behind this are savvy enough to know it won’t stop the piracy, and they are probably savvy enough to know that piracy has almost no effect on ebook sales ( in fact, our July AE report suggests that removing DRM might increase ebook sales. So how could this program be brilliant? Well, if it’s a scheme by the DRM manufacturer to make millions of dollars by selling snake oil to fearful publishers, it’s ingenious. Really, the only way to make a tamper-proof watermark would be to alter the formatting or content slightly for every outlet you upload to. It’ll probably take an extra click or two to get rid of the watermark.
It takes a few clicks to stirp an ebook of its DRM. The music industry learned this (mostly and eventually). And it isn’t like piracy is even a concern. If the idea is to actually stop piracy, the program is dumb as a bag of rocks with chains wrapped around it held fast by a bevy of padlocks. There are so many levels of dumb and brilliant here that it’s impossible to make a judgement, not without knowing the motivations of those involved. Harper Collins is employing a new watermarking DRM scheme, so they can tell where their pirated e-books are being sourced from.
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